UK Brand Phase Eight in Hong Kong (size 6-16)

Curvy girls I have some good news for you! 

English brand Phase Eight has opened 3 stores in Hong Kong by Rue Madame Fashion Group (actually since last year!) and they carry feminine and elegant pieces from UK size 6-16.


The selection in the store offers mostly work wear, shift dresses and some evening gowns, These are the things I see lack of in the marking in Hong Kong so they come in quite handy if we need to get some party wear etc.

Some of the styles are bigger than others and they can probably fit up to size UK20 (US16) so go try them out for the ultimate experience!

I was not aware at first about the sizes they have so I visited one to make sure. The friendly staff told me when new arrivals come in, every size would have size 16 available, which is very good and not discriminating, so kudos to Rue Madame!


As I am writing this post, I feel really excited to confirm to you that there is another brands here carrying up to size 16 apart from MnS, I basically feel lucky you know?

Like Topshop, when they first arrived, 80% of the style have size 16 available, but as time goes by, less and less styles and only the conservative ones left; after 2 years, you can hardly find any size 16 there now. 

So if any fashion buyers in HK happen to read this; I am confident to say that Phase Eight have done enough research and analyses before bringing in the size 14,16 here. Also, as you can see MnS has been around for over 2 decades selling size 6-24, there must be enough customers here that has the need. Therefore, it's not that there is no market for plus size clothing in Hong Kong, It's that you need to open the market here instead, like Phrase Eight!

In my opinion, the buyers should listen to what we want instead and do some research on their own instead of believing their sales reports, which doesn't even include the size in there to have the data analysed, and then thinking that there is no such need!

Let's have a moment appreciating this brand for breaking the tradition and allow us size 14, 16 to have more beautiful clothes to wear, and I hope in the future they will import some 18 and 20 too!

Phrase Eight Store locations in Hong Kong

Sogo TST
LG/F – 12, SOGO, 20 Nathan Road, Tsim Sha Tsui, Kowloon, Hong Kong
Tel: 39111660

Harbour City
Shop 2120B, Level 2, Gateway Arcade, Harbour City, Tsim Sha Tsui, Hong Kong
Tel: : 2155 1998

Shop 280, 2/F, City Plaza, 18 Taikoo Shing Road, Taikoo Shing, Hong Kong
Tel: 2234 9178